Watch Video


  • Company structure: Sole Proprietor, Partnership, or Incorporate
  • Business registration if incorporation, obtain Business Number (BN) as part of registration
  • If sole proprietorship, with trade name, register the trade name
  • Licensing: insurance council registration with the exact name that will be used
  • Business location (and if virtual office, decide on mailing address to use)
  • Phone (or separate number) for business use (consider toll free line)


  • Select the suppliers for business placement most relevant to the target market
  • Contracting done and ready to go
  • Product training - meet with suppliers via Finaeo
  • Mutual fund dealer selection (if applicable)


  • Disclosure letter
  • Engagement letter
  • Reason why letter
  • CASL policy and process for client opt-in
  • Privacy policy
  • CE credit plan for the year (supplier events to attend)
  • Purchase current E&O


  • Accountant (annual tax filing)
  • Legal contact (Business setup, to go over contracts when you hire)


  • Open business bank account, or separate personal bank account for commissions
  • Apply for separate credit card for business purchases
  • Create monthly budget on expense allocation

Sales and Marketing

  • Create logo (99designs)
  • Domain name registration
  • Create website
  • Decide on target market
  • Decide on marketing budget allocation (if applicable)
  • Social media accounts
  • Identify events to attend
  • Centre of Influence to build relationships with
  • 90 day sales action plan with activities and targets


  • CRM (Finaeo)
  • Document backup solutions (plug in hard drive AND cloud)
  • Solution for virtual client meetings (Zoom, GoToMeetings)
  • Presentation software

Business Process

  • Design business process from client meeting to quote and sale
  • Decide on client touch points prior to and post sale
  • Client segmentation and definition of client experience in each category

Get Our Free CRM - Never Let Another Client Slip Through the Cracks

Built for advisors, by advisors. Totally free.